ArtFest Karachi 22

For centuries, Sindh has been a center for artistic expression, and the province has a rich cultural heritage. To celebrate and promote this heritage, Artfest Karachi 22 was organized - a unique event that aimed to connect the residents of Sindh with their roots. Abdul Jabbar Gull, a renowned artist, played a pivotal role in bringing this event to life. His expertise and vision helped to shape the overall direction of the festival.

As design partners for Artfest Karachi 22, we had the privilege of conceptualising and designing the festival's identity and Social Campaign. Drawing inspiration from the province's rich artistic history, we sought to create a visual identity that was both con- temporary and timeless. Through careful selection of colours, typography, and tradition- al visual elements, We were able to capture the essence of Artfest Karachi 22.